The online commerce giant from Asia, Alibaba, wishes to offer soon a new facial recognition option called "Smile to Pay".
This option should make it easier for consumers to make purchases by paying their bills simply by scanning their faces.
"Online payments have always been a headache" shared Jack Ma, co-founder of Alibaba during the demonstration of its new functionality at the CeBit conference in Hanover. "Today we show you a technology of the future that will allow people to shop online."
The presentation comes at a strategic time since the giants of the Net and online sales currently wish to get their hands on mobile payment. At Apple, we rely on the Touch ID module and fingerprint identification to promote Apple Pay. Alibaba wants to go further, but everything is not without risks.
If it has already been demonstrated how the Touch ID security could be deceived, the Alibaba module will have to convince. How could the module be able to both successfully identify the user without being fooled by a simple photo or video?
Alibaba has already announced that its module is still under development, no release date has been formalized yet. The main advantage of this system is that it could in theory be installed on each smartphone with a camera, regardless of its OS or its brand.