Slice Intelligence thus indicates to us that the Apple Watch meets a big success in the United States, specifying that 17% of the buyers of the watch do not hesitate to pay a little more to buy an accessory in parallel. According to the firm, Apple has sold 2.79 million watches in the USA. The black bracelet would be the most popular, followed by the Milanese bracelet (billed $ 149)
Accessories like bracelets are a boon for Apple which achieves very large margins. The sports bracelet billed 49 dollars would cost only 2.05 dollars to produce. In almost 20% of cases, the bill for the Apple Watch and an additional bracelet thus exceeds $ 450.