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Advertising comes to life on paper with NFC technology from Arjowiggins and ADSP

PowerCoat Alive NFCIt may soon no longer be necessary to scan a QR Code in a paper advertisement to access content: the paper manufacturer Arjowiggins and the management ADSP have developed a solution using specific paper and ink allowing the equivalent of one NFC chip in a sheet of paper.

It will then be enough to place your smartphone on a paper advertisement to see animate content on the screen or obtain relevant information. Technology PowerCoat Alive underlying currently works with Android and Windows Phone smartphones (but not yet iOS) and aims to recreate "a direct link between the paper medium and the reader", indicates Gautier Pigasse, vice-president marketing of ADSP.