HBO, the chain owned by Time Warner is known worldwide for the production of exclusive series, the most popular of which is undoubtedly Game of Thrones.
For the launch of its streaming platform, HBO Now, negotiations have been initiated with Apple. The idea for the group will be to settle directly on a host of products and platforms as soon as its service is launched next April. We are talking about access to the portal offered on Apple terminals, on Amazon, Roku or the PlayStation universe.
The service should be offered with a monthly package of 15 dollars, a price that could present itself as an obstacle against Netflix and its 8.99 dollars for unlimited access to a large catalog (at least in the USA).
The fact remains that the service could appeal to users around the world who cannot subscribe to American cable to access the live channel. We are talking about offering exclusive content to the channel in streaming, including the upcoming season 5 of Game of Thrones.
In France, HBO would have entered into negotiations with CanalPlay to integrate its VOD service into the offers already in place. HBO Now will however be accessible from the Internet, it remains to be seen whether it will be a question of blocking IPs like at Netflix to locate platforms and restrict part of the catalog, this will be done according to the exclusives and broadcasting agreements of the programs already negotiated with traditional TV channels.