Among the brands of the luxury watch industry, Tag Heuer is one of those which has regularly communicated on its intention to occupy this new ground for the moment invested by the big brands of electronics.
This commitment finds confirmation today with the announcement of an expected collaboration with the group Intel who will provide the heart for a future smart watch under Android Wear remaining positioned in the luxury segment.
It should be noted that most Android Wear connected watches have so far used the ARM platform SnapDragon 400 supplied by Qualcomm.
Jean-Claude Biver, brand manager, confirms the information that had circulated unofficially so far and positions the Tag Heuer brand facing the arrival of the Apple Watch watch in April.
However, wait for the end of the year to discover this connected watch which should keep or at least be inspired by the model's case Tag Heuer Carrera. At a time when the group Huawei demand to be able to personalize the Android Wear platform, it remains to be seen whether this specific partnership between Tag Heuer, Intel and Google will give the opportunity to unveil models that more intimately respond to the notion of personal connected object that cannot be satisfied d 'a standard interface.