After Orange, Bouygues Telecom and Numericable-SFR in chronological order of publications, it's Free (its parent company Iliad) to report its 2014 annual results.
Iliad has annual sales of more than 4 billion euros (4.17 billion euros). A goal that was achieved a year in advance. Net profit increased by almost 5% year-on-year to reach 278 million euros.
No surprise, sales growth is mainly the result of mobile activity. With an increase of 28%, the turnover of the mobile activity exceeded 1.6 billion euros in the 2014 financial year (40% of total turnover). Free now claims a market share of 15% on mobile and still a target of 25% over the long term.
The number of mobile subscribers exceeds 10 million for the first time (10,105 million) thanks to more than 2 million new subscribers recruited in 2014 and a place as first recruiter. The precise figures are not given but it is the recruitments on the 2 ? offer which remain the majority, even if the " mix of subscribers improves "thanks in particular to smartphone rental offers.
In 3G, Free announces that it owns more than 75% of the population. Remember that 75% coverage was a legal obligation for January 2015. In 4G, the ambitions are to cover 60% of the population by the end of this year.
On the fixed, Free recruited 228,000 new subscribers in 2014. A performance which is less than that of Orange (+246,000) and the leader Bouygues Telecom (+415,000). The fixed subscriber count for Free goes up to 5.87 million.
For the first time, the case of promotional offers in the landline is discussed. This is one of the factors that has made it possible to face the onslaught of competition. Despite four promotional offers on vente-privee.com in 2014 (three for the Freebox Crystal and one for the Freebox Revolution), Free spoke of an appeal " punctual "to such offers and adds:" They represent around 10% of recruitments during the period "This does not, however, give an indication of the total number of subscribers under the regime of a large annual promotion.
Free has just launched a new fixed-line offensive with the Freebox mini 4K. Will it spell the end of promotions on vente-privee.com? It will be interesting to see if the Freebox mini 4K will attract new subscribers or will essentially appeal to already Free subscribers.
Freebox Revolution subscribers (the high-end offer; calling to mobiles, Blu-ray player, NAS) can also obtain the Freebox mini Player 4K on Android TV (for ? 1.99 per month) as part of the Multi-TV option. This should encourage them to stay under the Freebox Revolution offer.
Still, the average income per Freebox subscriber continues to decline.