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Apple has Google as the most powerful brand

Apple has ranked the Google Internet Glove as the best-valued global brand, according to an annual ranking of the 100 most powerful global brands, released Monday by Millward Brown.

The Cupertino company saw its valuation take off by 84% in one year to reach 153.28 billion dollars. Since 2006, the value of the Apple brand has increased by 859%. Google, which had dominated the ranking for four years, fell to second place (111.5 billion dollars, -2%).

The IT group IBM comes in third place ($ 100.85 billion, + 17%). Next are McDonald's fast food group ($ 81 billion, + 23%), Microsoft IT group ($ 78.24 billion, + 2%) and Coca-Cola beverage group (73.75 billion, +8 %).

Note that 19 of the 100 most powerful brands in the world are from Bric (Brazil, Russia, India and China), against 2 in 2006. The first of these is the China Mobile tlcom group (57 billion euros, + 9%).

French brands dominate the ?luxury? category. The first French brand, Louis Vuitton, ranks 26th in the world, all economic sectors combined, with a valuation of 24.3 billion dollars, up 23%.

We discuss it on the forum.

(From Belga | Photo credit: AFP)

Millward Brown's leaderboard: