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iAd or the hijacking of the App Store

Apple?s new advertising strategy, iAd, now allows developers to sell their apps directly through a banner ad without going through the App Store app. The client receives a notification inviting him to buy the application as soon as he ?Click? on the banner.

Developers can thus use the revenues generated by this system to continue promoting their applications in this way. It?s also about ?Bni bread? for Apple, which sees its advertising spaces filling up?

We discuss it on the forum.