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IPad demand increases, Apple dominates tablet market

According to the latest CNBC data, Apple reached a 36.5% share of the tablet market in the fourth quarter of 2019. In addition, demand for iPad and MacBook has increased sharply in recent weeks, probably for the urgency of coronavirus that forces many people to stay inside.

Apple tablets - iPad

In the last three months of 2019, iPads represented 36.5% of the overall tablet market, compared to 29.6% in the same period in 2018. The result was also achieved thanks to the new iPad seventh generation range.

In 2020, however, analysts expect a 5% drop in total tablet shipments. Even if Apple will continue to confirm its position as market leader. Demand for iPads and MacBooks has also increased in recent weeks due to the coronavirus health emergency. With more and more people living at home, many are buying devices for work, study and home entertainment.