Our consumption patterns are evolving and turning more and more towards e-commerce, this is not new: online shopping represented a global turnover of more than 3,000 billion euros in 2019, or 20.7% of more than in 2018, and this strong growth should continue during the next five years.
WordPress and Shopify, two easy to learn CMS
Thanks to CMS, it is possible to create and manage an online store to sell its products and services worldwide. WordPress and Shopify are among the most used platforms in the world by e-merchants.
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Whatever type of product or service you want to sell, these two CMS offer a large number of customizable themes (free and paid) so that you can create an image site of your business. Indeed, it is very easy to add your logo, your colors, the photos of your products, of your premises, or even to tell the story of your company and its team. And this, in a few clicks.
The intuitive CMS interface allows quick handling of the back-end (or back office, the administration part of your site) to perform essential tasks such as adding customizable product sheets that can be organized by categories and sub-categories of your choice.
Take the example of a furniture seller. In a few clicks, it is possible for him to create a lighting section, consisting of chandelier sub-sections, desk lamps, or floor lamps, and a furniture section, with living room tables, coffee tables or cupboards.
Plugins or extensions to manage stocks
Like a physical store, you need to be able to manage your inventory and incoming orders. If this functionality is integrated basic on Shopify, you will need to add the plugin WooCommerce your WordPress site.
There are indeed several differences between these content managers. Although both are easy to use, Shopify is a 100% e-commerce platform and is more suitable for beginners. It also has all the functionality of a basic commercial site including its hosting.
WordPress is a platform intended to create showcase sites, blogs, but also e-commerce sites with many plug-ins allowing great customization.
Besides WooCommerce, allowing you to manage your stocks and orders, you can add features such as natural search help systems like Yoast SEO, or solutions to improve the speed of your website such as W3 Total Cache.
There are also many other plugins to manage your accounting.
Well-known payment methods for customers
Finally, so that you can be paid by your customers, CMS offers reliable payment solutions integrated into your site. Among them, we find Stripe or PayPal, which is one of the most used.
Made popular with platforms like eBay, PayPal has a good reputation and brings confidence to your customers, who do not enter their bank details, but only their email address.
There are, however, many other payment solutions such as Hipay, Ingenico or even payment in cryptocurrencies and by bank card.
Your customer will just have to indicate their delivery address and voila!
How to integrate payment by PayPal on WordPress?
Now, here's how to integrate PayPal on your WordPress site. It is one of the most widely used payment methods in the world and it is very easy to configure.
Adding PayPal as a payment method assumes that you have already installed the plugin WooCommerce and you have a PayPal Business account (free). Note that WooCommerce integrates dj Paypal Standard, this module allows your customers who have a PayPal account to buy your products and services from your site.
To start, go to tab extensions from your WordPress dashboard.
Click on add on the next page. Then just search for the plugin by typing its name on the search bar. When it is displayed, click on the corresponding install button and activate the plugin.
WooCommerce now appears on the right menu of your dashboard. Click on it then click on Settings.
You will see several tabs, including payments.
When you click on it, you will see the payment methods installed by default on WooCommerce, including PayPal Standard.
This payment method is the only one active on the screenshot below. In other words, customers will only have this choice when paying. Click on PayPal to configure the solution.
To receive payments on your PayPal account, you must mainly enter three pieces of information in the PayPal Standard settings of WooCommerce: your PayPal email as well as the API identifier and password.
To find these character strings, go to your PayPal Business account and log in. Then go to Preferences, Account settings, My sales then click on the button Update corresponding API access.
Now click on request API credentials.
Confirm on the next page by selecting Request an API signature.
Now just display the newly generated character strings and copy and paste them to your WordPress dashboard.
Then click on the button Save change on WordPress so that the system takes your information into account.
You are now able to receive payments from 286 million potential buyers with a PayPal account.