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#ShotOniPhone: a video world tour with 16 artists

marzo 2, 2020

iphone xs iconApple has just shared new videos as part of its #ShotOniPhone advertising campaign.

The three mini-documentaries, each lasting eighty seconds, take us around the world in the company of famous artists such as the sports rock group Florence and the Machine, the singer FKA Twig and the jazz saxophonist Kamasi. Washington. We also note the presence of other musicians such as Chai, Kacey Musgraves, Idles, Lizzo, Travis Scott, Tierra Whack, Leon Bridges, Skrillex, Sebastian Yatra, Jay de la Cueva, Gaye Su Akyol, Little Big and Tyler et the Creator.

shotoniphone xs summer 2019

Videos turn the iPhone but not only

Like many other professional videos shot by iPhone users, some scenes were captured using additional hardware and software, such as motion stabilizers, external microphones, and the Filmic Pro app.

The videos below are available on Apple's YouTube channel, its Instagram TV account and on Apple Music.

While the iPhone XI will be present in a month and a half, Apple is trying to crack the undecided by touting the merits of its iPhone XS in terms of video.

In addition to these videos, Apple has also produced posters in 4 x 3 which will soon be posted on the walls of big cities, as the newspaper reports. AdWeek.