contador pagina web Saltar al contenido

Apple services grow faster than iPhone sales

enero 13, 2020

Revenues from Apple services increased 16% year-on-year in 2019, according to the latest data from Loup Ventures.

Apple services

Apple services continue to grow in terms of users and revenue, although iPhone sales have declined. This means that the company is doing whatever it takes to increase its revenues regardless of material sales. In addition, Apple itself celebrated yesterday the success of a year full of new features for all of its services.

According to the report by Loup Ventures, revenues in this category increased by 16% on an annual basis in 2019. Given the drop in iPhone sales, the data shows that the success of the services is independent of the hardware.

The success of the services also delighted investors, who ultimately saw Apple as a company more disconnected from the success of the iPhone than to increase revenues.

Wolf Ventures analysts Gene Munster and Will Thompson said: We believe that these results, given the context of the iPhone market in 2018 and 2019, are further proof that the growth of services is not directly linked to the iPhone. .

Loup Ventures estimates that the App Store represented 39% of Services revenue in 2019. This means that the majority came from other Services, such as Apple Music, iCloud and others. Regardless of iPhone sales, having a base of 1.5 billion users is no small task …

We believe service growth has outpaced iPhone growth by an average of 28% in the past three years, confirming that service growth benefits existing users who are spending more in the Apple ecosystem , conclude Munster and Thompson.