Having creativity in your business’s social media strategy makes all the difference when it comes to attracting your audience and therefore increases reach and delivers real results for the brand. To help you out, we’ve listed 13 creative ideas to apply to your social media. Look at them!
Being in social media is one thing, but giving it an impact is another, very different. What group will your brand be part of?
The answer depends in large part on your ability to adapt in the best possible way to the use of the resources offered by each network and your ability to innovate among so many companies looking to excel.
In addition to competing with other brands for the most attention possible, the challenge is also to maintain multiple social profiles at the same time and innovate in all of them without losing the identity of the brand.
Do you want some help in solving this problem? Then you will enjoy the 13 Creative Tips to Maintain Innovation in Social Media.
creative ideas to keep your brand always innovative in social networks
Let’s see all the innovative ideas below.
1. Follow an editorial calendar
The editorial calendar is the most efficient way to organize your social media posts and is essential for innovation to continue to grow.
Take a look at the timeline to see if you’re getting too repetitive in the shared links or the format of the content.
It is true that maintaining consistency is important, but not innovating is very expensive in terms of reach and commitment.
Finally, the editorial calendar also makes it easy to plan special content for important dates.
2. Bet on user-generated content
Instead of just posting what your internal team produces, why not kill two birds with one stone with user-generated content?
As well as reducing your team’s work, this attitude increases audience engagement with the brand and offers even greater potential for driving results like conversions.
And best of all, applying this advice isn’t complicated. Some options are:
- Watch for positive messages about your brand and repost them on your page.
- Ask your followers to send photos, videos or messages (you can use a hashtag for this).
3. Make live broadcasts
The power of videos in marketing is growing, so there’s no reason your social networks shouldn’t take advantage of this resource.
One of the most popular ways is to broadcast live to your audience.
People already love videos, but knowing that they are being broadcast live adds a new dimension to their curiosity, encouraging a sense of urgency and an objection to loss.
This is because when social networks notify their followers that the broadcast has started, users want to know what will be shown in the video – and they need to see it at the same time.
It also makes live streaming a great way to “steal” the attention of audiences no matter what they’re doing.
4. Publish visual content
In a place full of outdoors, what effect will a message have on the wall? If the goal is to have an impact on a large number of people, none. The same thing happens with social media.
People love visual stimuli and brands have known this for some time. The result is more and more flashy flows.
In the case of networks such as Instagram, images and videos are required, while text is optional.
Publishing visual content has become essential.
Investing time and money to cultivate a brand that no one sees and that no one notices isn’t exactly the best example of innovation.
5. Do surveys with your audience
There’s no better way to maintain innovation in social media than by engaging with your followers.
What they have to tell you is valuable to your brand. You just have to know how to listen and want to apply what you learn.
Creating a survey makes it easy and fun for you to do. But here’s a word to keep in mind: balance.
It is important not to fall into any of the extremes.
The first would be to ask only random questions, without any relevance. This would give the idea that the survey was carried out only to follow the trend, not to generate value.
The second would be to question the audience with many questions and always on deep questions.
Choose the medium term, asking what kind of content the audience wants to see on the blog, among other similar things.
6. Use in a good mood
Emojis, GIFs, and memes deserve a special place in your marketing strategy.
Even if you are a business profile, it is important to take into account the environment, which is naturally relaxed.
Make the most of it as much as possible and put a good mood in your posts.
It humanizes the brand and brings it closer to people, in addition to increasing engagement when the job is done right.
Remember to use moderation and not make fun of all the competition or joke about sensitive topics.
7. Interact with other brands
We don’t always see brands interacting with each other on social media, which is a good opportunity to grab public attention and innovate without too much extra work.
Many companies take the opportunity to mark others when they are associated or even when they issue public challenges in the rare instances of overt rivalries that exist in the marketing world.
Who doesn’t love taking part in fun actions and applying to win prizes? It’s no surprise that competitions are one of the best ways to engage followers in social media.
According to Tailwind, Instagram accounts that have contests grow 70% faster, and 91% of posts with more than 1,000 comments are contests.
To organize a competition, all you need to do is:
- A prize to motivate participation;
- Terms and conditions for regulating the competition;
- A contact channel for asking questions of participants;
- What action participants need to take (this may relate to content generation, which will help you apply the tips).
9. Respond to user reviews
Not only praise and good posts keep a brand alive on social media.
Even if your presence is good, hooking the fans and impacting the audience you want, it’s inevitable that you will come under criticism every now and then.
How you react to this type of situation makes all the difference.
Ignoring is not the best solution, as it conveys the idea that the brand doesn’t care about customer needs or like to receive opposing opinions.
Responding with irony is even worse.
Try directing the call to a private conversation or opening a show to resolve the issue quickly.
10. Use chatbots to messenger
Some time ago, social networks were no longer just channels for exchanging content, but also customer service.
With the advances in digital transformation, chatbots have emerged, robots that automate customer service and allow quality support 24 hours a day.
Chatbots guarantee quality of service and allow you to meet a large number of people without mobilizing an assistant, which will give you more time to focus on the content strategy.
11. Content cure
Instead of just sharing content produced by your brand, it pays to take the time to manage the content and present your audience with different mediums that always match your interests.
It also opens the doors for you to apply tip # 7 and mark brands whose content you share.
This creates value for your subscribers, for those who create the content and for your brand, who position themselves as an authority and, nonetheless, create new spontaneous association relationships that can even generate opportunities for future joint marketing.
12. Learn from metric analysis
Analyzing the statistics of your social profiles may seem like a tedious task, but the truth is that data hides powerful information that can significantly strengthen your overall strategy.
Obviously, there is a need to know how to track the correct data and understand what it says about the business.
Based on the analysis performed, you will have greater clarity to make decisions related to factors such as:
- The frequency of publication.
- Types of content you should share.
- Better times to reach a larger audience.
13. Offers exclusive advantages
Do you want to make sure that your audience stays loyal on social media, even if they are already following your blog or consuming your products?
It offers exclusive benefits, which are not offered on any other brand communication channel than these networks.
The opportunity for followers to stay tuned and determined not to miss the next rewards round is excellent.
What kind of benefits could you give?
Discounts on new products, event invitations, unique content, and online chat sessions with your team members engage audiences, while boosting the brand’s influencing power.
Maintaining innovation in social media can become an almost impossible task if your brand is not updated with the best practices in the market and with the features offered by each network.
In addition to following the tips you saw here, be sure to keep up with the news and test your own strategy.
That’s it! These are creative ideas that allow our brand to be always innovative on social networks. If you have any further questions, let them know in the comment box below and we will get back to you as soon as possible to resolve all your questions.